Privacy Policy

Last updated: October 2026

Simmonds and Co Pty Ltd trading as VeteranAide (“VeteranAide”, “we”, “our” or “us”) is committed to protecting personal information and handling data transparently, securely and responsibly.This Privacy Policy explains how we collect, use, disclose and store personal information when individuals interact with our website, products, services, events, communications and business activities.

This policy is intended to support compliance with applicable privacy and data protection obligations, including the Australian Privacy Act 1988 (Cth), the New Zealand Privacy Act 2020, the UK General Data Protection Regulation (UK GDPR), the UK Privacy and Electronic Communications Regulations (PECR), and Singapore’s Personal Data Protection Act 2012 (PDPA).

1. What information we collect

VeteranAide may collect personal information including:

  • name
  • business or organisation name
  • job title
  • email address
  • phone number
  • company details
  • event attendance information
  • communication preferences
  • enquiry or support information
  • information submitted through forms, downloads or correspondence
  • business relationship information
  • technical and usage information relating to website interactions

We may also collect limited technical information automatically through our website and systems, including:

  • IP address
  • browser type
  • device information
  • approximate geolocation information
  • pages visited
  • website interactions and engagement data
  • referral sources
  • communication interaction data
  • email engagement information, including email opens, link clicks and other interactions with our communications

2. How we collect information

VeteranAide may collect personal information:

  • directly through website forms, enquiries and downloads
  • when individuals subscribe to communications or updates
  • through business interactions and meetings
  • through events, sponsorships and industry partnerships
  • from event organisers where attendees have consented to information sharing or where lawful business communication permissions apply
  • through communications with VeteranAide representatives
  • through cookies, analytics tools and website technologies
  • through CRM and business development systems

Website form submissions and marketing preferences are managed through VeteranAide systems and CRM platforms, including HubSpot and PostHog.

3. Why we collect and use information

VeteranAide may collect, use and process personal information to:

  • respond to enquiries and requests
  • provide products and services
  • manage customer and business relationships
  • send updates, insights, publications, event invitations and marketing communications
  • provide downloadable resources and content
  • improve our website, communications and services
  • manage events, registrations and sponsorship activities
  • maintain security and operational integrity
  • support sales, marketing and business development activities
  • comply with legal and regulatory obligations

Where required under applicable law, VeteranAide relies on lawful bases for processing personal information including:

  • consent
  • legitimate business interests
  • contractual necessity
  • legal and regulatory obligations

VeteranAide may also rely on inferred consent or legitimate business interests where permitted by applicable laws, including where individuals have engaged with VeteranAide in a professional or business capacity.

4. Marketing communications

VeteranAide may send communications relating to:

  • products and services
  • company updates
  • insights and publications
  • webinars and events
  • industry news and announcements

Marketing communications may be sent to individuals who:

  • have subscribed through VeteranAide website forms or downloadable resources
  • have opted in to receive communications
  • have engaged with VeteranAide representatives, products or services
  • have attended VeteranAide events, sponsored sessions or partner events
  • have provided information through event organisers, sponsorship arrangements or other third parties where appropriate consent has been obtained or communications are otherwise permitted by applicable law

VeteranAide may also rely on inferred consent or legitimate business interests where permitted under applicable laws, including where individuals have engaged with VeteranAide in a business or professional capacity.

VeteranAide may use email analytics and tracking technologies to understand how individuals interact with our communications, including whether emails are opened and links are clicked. This information may be used to measure communication performance, improve content and understand engagement with VeteranAide.

Individuals may opt out of marketing communications at any time by:

  • using unsubscribe links included in communications
  • contacting hello@veteranaide.com.au  
  • requesting deletion or removal of personal information

Where an unsubscribe request is received, VeteranAide will cease marketing communications within a reasonable timeframe. Certain information may still be retained where reasonably required for legal, operational, security or administrative purposes.

5. Cookies and website tracking

VeteranAide uses cookies and similar technologies to support website functionality, analytics, communications and user experience.

Cookies are small text files stored on a user’s device when visiting a website.

VeteranAide may use:

  • essential cookies required for website functionality
  • analytics cookies to understand website usage and performance
  • functional cookies to improve user experience
  • business, marketing and advertising technologies, where applicable

Our website currently uses technologies and platforms including:

  • Google Analytics 4 (GA4)
  • LinkedIn Insight Tag
  • HubSpot integrations and form functionality
  • WordPress functionality and integrations
  • Geolocation and website optimisation tools

These technologies may collect information including:

  • pages viewed
  • traffic sources
  • browser and device information
  • approximate location
  • website interactions
  • referring websites
  • advertising and campaign interactions 
  • identifiers used by advertising and analytics platforms 
  • interactions with VeteranAide content and website pages

VeteranAide currently uses these technologies primarily for analytics, website optimisation, lead management and business communications. VeteranAide does not currently use website visitor information for active advertising audience profiling or remarketing activities, though this may change in future as marketing activities evolve.

If introduced, advertising and remarketing technologies may be used to measure campaign performance, understand engagement with VeteranAide content and deliver relevant advertising through third-party platforms such as LinkedIn, Meta, Google or other digital advertising services. These technologies may use cookies, pixels or similar identifiers to understand interactions with our website and communications.

Where required, non-essential advertising and remarketing technologies will be managed through our cookie consent controls. VeteranAide will not intentionally use advertising or remarketing technologies to collect or disclose sensitive information submitted through the VeteranAide platform or relating to individual veteran claims.

Users can manage or decline non-essential cookies through our website cookie consent banner and browser settings.

6. Disclosure of personal information

VeteranAide may disclose personal information:

  • to service providers supporting our operations
  • to CRM, analytics, hosting and communications platforms
  • to event and business partners where relevant
  • to professional advisers and consultants
  • where required by law or regulatory obligations
  • where necessary to protect VeteranAide’s legal rights, systems or operations

VeteranAide does not sell personal information to third parties.

7. International disclosure and third-party providers

VeteranAide may use third-party service providers and platforms to support website hosting, analytics, communications, CRM management, events and operational services.

These providers may process or store personal information in Australia and other jurisdictions.

Where personal information is transferred internationally, VeteranAide takes reasonable steps to ensure appropriate privacy and security safeguards are maintained, including contractual protections and service provider obligations where appropriate.

8. Data security

VeteranAide takes reasonable technical and organisational measures to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

This includes security controls, access restrictions, operational safeguards and security management practices appropriate to the nature of the information handled.

Where required by applicable law, VeteranAide will respond to and notify eligible data breaches in accordance with relevant legal obligations.

9. Data retention

VeteranAide retains personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including operational, legal, regulatory, security and business requirements.

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

Individuals may request deletion or removal of their personal information by contacting hello@veteranaide.com.au, subject to applicable legal, contractual and operational obligations.

10. Access, correction and privacy rights

Individuals may request access to, correction or deletion of their personal information by contacting VeteranAide.

Depending on applicable laws and jurisdiction, individuals may also have rights relating to:

  • objection to processing
  • restriction of processing
  • withdrawal of consent
  • data portability
  • complaints regarding privacy handling

VeteranAide will respond to privacy requests in accordance with applicable legal obligations.

11. Complaints and enquiries

Privacy enquiries, complaints or requests relating to personal information can be directed to: hello@veteranaide.com.au

VeteranAide will review and respond to privacy complaints within a reasonable timeframe.

Where applicable, individuals may also have the right to lodge complaints with relevant privacy or data protection regulators.

12. Updates to this policy

VeteranAide may update this Privacy Policy from time to time to reflect operational, legal, regulatory, technology or business changes.

The latest version will always be available on our website.